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Tuesday, 15 June 2010


Our Trojan Egg outcome is intended to encourage accountability in farming practices as well as to find ways of bringing information to the consumer via mobile technology. The blend of agriculture with digital culture centres around a traceability system, enabling the consumer to make ethical choices.

Lets take eggs for instance... We propose to print a BEETAG on the egg that, when scanned with a mobile phone, gives access to the Trojan Egg portal. In our portal, consumers can see in real time and immediately where their food is produced, by who, and under which conditions. We aim to help busy consumers in making enlightened choices on the spot, bringing them virtually to the producer. Also this prototype can be applied to an endless variety of products...

Initially our project benefits both the consumer and the producer whilst promoting ethical agriculture as well as helping to build a sustainable way of life.

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